What is WooCommerce? WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and for the market position of the base product as freeware (even though many of its optional extensions are paid and proprietary).
WooCommerce was first developed by WordPress theme developer WooThemes, who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop that became WooCommerce. In January 2020, it was estimated that WooCommerce is used by around 3.9 million websites.
WooCommerce is used by a number of high-traffic websites such as Small Press Expo. For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30% of e-commerce sites and millions of active installs. Ecommerce is rapidly growing worldwide and WooCommerce has over 39 million downloads as a plugin and is currently active on more than three million websites and is the most popular eCommerce platform in 2018. WooCommerce serves approximately 4% of the top million HTML pages. In 2015, statistics show that the percentage of online stores that utilize WooCommerce through WordPress.org’s plugin is more than 30% of all stores. The current 2021 market share for WooCommerce is 29% of the top 1 million sites using eCommerce technologies.
Since Automattic’s acquisition WooCommerce has kept gaining market share to become one of the leading E-commerce platforms on the Internet.
With many WooCommerce-ready themes sold on third party websites, it makes it difficult to exactly estimate how many themes can be associated with this WordPress plugin, but here are some WooCommerce stats for the bigger theme providers.
WooCommerce is a customizable, open-source eCommerce platform built on WordPress. Get started now.
Flexible ecommerce for high-volume stores. Built on WordPress. WooCommerce offers next-level flexibility and customization for established businesses. Whether you’re looking to migrate your existing ecommerce site or bring your brick-and-mortar store online, Woo will support you.
Set up your store
The first decisions you need to make when setting up a store are about homepage design, menus, site structure, and payment and shipping options. If you have a WordPress site, adding WooCommerce takes just minutes! If you’re new, be guided by our New Store Owners Guide.
Offer flexible, secure payments
WooCommerce comes bundled with the ability to accept major credit cards, bank transfers (BACS), checks, and cash on delivery. Beyond the basics, there are 140 region-specific gateways to choose from and integrate with, including WooCommerce Payments, Stripe, PayPal, Square, and Amazon Pay. Apple Pay, Google Pay, subscriptions, and deposits are also supported.
Manage orders on the go
Built on WordPress, the WooCommerce dashboard is a familiar interface for store managers to update products and fulfill orders. Save time with automated tax calculations, live shipping rates from leading carriers, options to print labels at home, and the mobile app for iOS and Android.