When do I need a brochure?
When do I need a brochure? When you have more information to get out than you can fit on a flyer, you need a brochure. That’s the main difference between. But that’s not the only difference between them. There’s another, equally straightforward difference: a brochure has folds and a flyer doesn’t. Sure, you can fold a flyer, but if the fold is part of its design, it’s not a flyer…
The fold is key. There are lots of different ways to fold a brochure, and the best fold choice depends on size and its design. Commonly used fold types include:
- Trifold
- Half-fold
- Gate fold
- Double gate fold
- Parallel fold
- Z-fold
- Accordion fold
- Roll fold
- and more…
Standard sizes
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How big is a standard? There are lots of standard sizes. The most common paper sizes for brochures (before folding or when opened) include:
- Letter size: 8.5” x 11” (or 21.59 x 27.94 cm)
- DIN A4: 8.3” x 11.7” (or 21.0 x 29.7 cm)
- Legal size: 8.5” x 14”
- Memo size: 5.5” x 8.5”
- Tabloid size: 11” x 17”
- 9” x 12”
- 11” x 25.5”
The most common styles of brochures are letter-size half-fold and tri-fold. That means that each side of a tri-fold brochure that is printed on standard letter size 8.5” x 11” paper will measure 8.5” x 3.69” after folding. If you print a half-fold brochure on the same standard letter size 8.5” x 11” paper, each side will measure 8.5″ x 5.5″ after folding.
When to pick a brochure over a flyer
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So, when would you wanna print up a brochure instead of a flyer? Basically, any time you have more information to give out than you can fit on a flyer. This could be when you:
- Follow up connections you’ve already made
- Want to educate an engaged audience about a product or promotion
- Need to have reference materials on hand
A brochure and a flyer can be two points in the same funnel. After piquing interest in your product—say by handing out flyers that list everything that makes it amazing in bullet list form at a trade show—you’d use a brochure to give people who want to know more the information they’re after. Then with the information they got from the brochure, they’ll either buy the product or book the consultation or otherwise do what you need them to do to make the sale.