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As a web designer, you are responsible for big-picture decisions, like the menus listed on the site, and smaller details, like which font, color, and graphics to use.

A web designer creates the layout and design of a website. In simple terms, a website designer makes a site look good. They use design programs to create visual elements. Website designers usually have expertise in UI, or user interface, which means they strategically design a site that’s intuitive and easy for visitors to navigate.

The aesthetics of a website directly impact a user’s opinion of the site and the company. Research shows it takes website visitors less than one second to judge a website, and that first impression is often associated with the brand as well. Seventy-five percent of consumers admit to judging a brand’s credibility based on its website, according to a research summary from the Stanford Persuasive Technology Lab.